RG // Associates
I design systems that make businesses work better. Technology strategy, software architecture, automation, AI integration — the connective tissue that turns a collection of tools into something that actually runs. My background is in architecture and product development, which means I think in systems by default: how the pieces fit, where the friction is, and what to build so the whole thing holds together. Every project I take on starts with the same question — what's the simplest, most reliable way to get this done?
Designing Systems That Work
Tech Strategy, Software Stack, Automation & Marketing
Projects
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![Redwood Forest Foundation Homepage]()
Redwood Forest Foundation
Organizations like RFF need to be lean, mean and take advantage of every resource they can get. RGA helped build AI systems to streamline workflow and relieve some of the routine responsibilities from the overstretched staff.
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![Practical Intelligence Homepage]()
Practical Intelligence
Practical Intelligence is a very big idea with a very small staff. RGA built a platform and software stack that will allow the company to scale to a very large footprint, while keeping administrative tasks to a minimum.
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![Camp Candy Cap Homepage]()
Camp Candy Cap
A private coastal property transformed into a bookable outdoor education destination — complete with zone-based camping, membership infrastructure, automated booking, and a programming platform that connects guest experiences to a growing network of expert instructors.
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![ROI by Design Homepage]()
ROI by Design
ROI by Design is one of the most innovative business models we’ve seen yet. Requiring a massive software staff with intensively-detailed automated workflows, this company pushes the limits of AI right to the edges. Very challenging, yet incredibly interesting project.
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![Prototype Global Homepage]()
Prototype Global
An international fashion manufacturing company — spanning product development, production management, client acquisition, and a content-driven marketing engine that consistently ranks for high-intent industry keywords.
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![RGArchitecture Homepage]()
RG//Architecture
A luxury residential architecture practice in Napa Valley, specializing in custom homes and wine country estates. Currently leading the firm's digital transformation — rebuilding the online presence, developing an SEO content strategy, and transitioning a referral-dependent practice into one that generates its own inbound pipeline.
Services
From building roadmaps and optimizing your online presence to creating systems that work together seamlessly, I focus on practical tools that save time and increase revenue.
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You don't need to do everything at once—you need to know what to do first. I help you create a clear plan for using technology effectively in your business, prioritizing what will actually move the needle. No overwhelming tech overhauls, just a sensible roadmap that fits your budget and timeline.
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Getting found online doesn't require paying for ads. I optimize your website, Google Business Profile, and social presence so people actually find you when they search. This is free traffic that keeps working long after we set it up—tourists planning trips and locals looking for services.
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Whether it's visitors planning their coast trip or locals deciding where to eat Tuesday night, I help you show up when it matters. From Google My Business to email campaigns to review management—the practical stuff that gets people through your door.
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Sometimes off-the-shelf software just doesn't fit how your business works. I build custom solutions tailored to your specific needs—booking systems, inventory tools, calculators, whatever solves your particular problem. Yes, it can be done affordably.
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Stop doing manually what technology can handle automatically. I set up intelligent systems to handle repetitive tasks—booking confirmations, follow-up emails, review requests, content creation, customer service responses. Your time is better spent running your business.
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Most businesses have 5-10 different tools that don't talk to each other. I design "stacks" of software that work together seamlessly—so information flows automatically between your booking system, email platform, accounting software, and whatever else you use. No more double-entry or copy-pasting.
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I don't just set things up and disappear. I teach you and your team how to use these tools at your own pace, at your skill level. No tech jargon, no overwhelming information dumps—just what you need to know to keep things running. And only what actually works for you.
Meet Richard
I’ve spent my career designing and building things — whether it’s a home, a restaurant, or a global manufacturing company. My background crosses architecture, hospitality, and product development, but the common thread has always been the same: turning ideas into clear, reliable systems that actually get results.
I started in architecture at RGArchitecture, where every project taught me how to balance vision with structure: translating ideas into environments people could live and work in. That same mindset carried into the restaurant world, where I designed and operated successful hospitality concepts that blended community, experience, and efficient back-end operations.
Today, I lead operations and strategy at Prototype Global, a product development and manufacturing firm that helps apparel brands go from concept to production. My focus is on integrating technology, process design, and marketing into one seamless system.
At heart, I’m a builder — not just of products or businesses, but of frameworks that make creativity work. I help teams find clarity, automate the noise, and focus on what actually moves the needle.
Let’s Get Started
Reach out today to set up complimentary consultation and find out more about what RG // Associates can do for your business.